Brand Means Business

Branding has got to be one of the most under rated chinks in the armour of most start up and small businesses. The tendency for entrepreneurs is to think it is not that important and only matters to the big boys and nothing could be further from the truth. I see people getting this wrong ALL the [...]

Personal Branding – Individual obliteration or recognition

If cattle are branded by farmers, or corporate groups seek to identify their brand values, surely branding is an impersonal activity that obliterates the individual, and “personal branding” is a contradiction in terms? Personal branding suggests that we take the subjective, the unique traits of [...]

Loving Imprints

Is it possible that with every action we leave an imprint?  This question explored by Buddhists and Taoists as part of a journey to discover our relationships with the world we inhabit. The idea is to be aware of how we do things and discover whether through doing things with a different intention [...]

The Feng Shui 8 Directions

We can get an idea of the kind of natural energy in different parts of our home by exploring our relationship to the sun through feng shui. The sun is the prime energy force we experience. The sun provides light, heat and a gravitational anchor that keeps us in orbit. We absorb photons from the sun [...]

A Right Royal Brand

I may not be in London but that will not stop me celebrating the marriage of Prince William and Kate Middleton on 29th April 2011. I am quite patriotic and get up at 5am my time to ogle at the box and probably shed a tear. I still remember watching the wedding of Charles and Diana at school back in [...]

What video-marketing can do for your brand

The answer is most probably yes. If your competitors aren’t yet engaging with video media, then that simply signifies that you have room to take the edge, and do something that puts you in the progressive spotlight. As digital media and mediums advance, it is really one of those ‘when [...]
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