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Speak up for yourself

Recently on a visit to my parents I answered the telephone – as you do – and my aunt at the other end started chatting . When I told her it was me she said “oh you sound so like your Mum”. Now leaving aside that she had every right to expect that a woman answering Mum’s phone would be Mum [...]

Branding, Obama, Osama, Oprah, William & Kate

The fact that you’re reading this now means my headline, or my brand, has caught your attention!  Branding is about recognition, loyalty and influence. I love to influence influencers like you! J  Branding allows influence without too much effort, allows sales without too much effort, people [...]

How to grow your brand with Social Media

Social media has emerged as the new buzz word in growing your brand or business online.  In fact, social media marketing services are now the fastest growing marketing channels in the world.  So what’s all the fuss about? In Europe 58.4% of people are online daily, in the US that rises to 77.4% [...]

What do people say about you when you’re not there?

I once spent two hours getting a man into a room and onto a chair. Why, you might ask? He’d come to me to help prepare for an interview for the top job in his large organisation. I knew that he had to look the part right from the very start, to give the impression that he was the right person [...]

Ethical Accreditation Schemes; good for your brand?

If you claim to be an ethical brand – be prepared to be shot down! Far too many brands today claim some sort of ethical positioning. What’s not always clear is what this actually means. When we say “ethical” is there a clear definition to which we can all agree? The answer is “no”. [...]

Personal Branding

I am sure we all agree that marketing as a business tool has changed in the last 10 years. The growth in social and business networking on-line and face to face has given the marketing game a new twist. Personal Branding is hailed as the new marketing phenomenon. The standard definition of Personal [...]
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