business advice

How to leverage your PR coverage

You’ve worked hard to get PR coverage for your business – so now that you’ve got it, is that it? No. The coverage itself is just part of the marketing plan. There is more you can do to maximise the benefit. Here are six ways to leverage your hard earned PR coverage… 1)Put links to the [...]

How to speed up payments from your clients

Slow and non-paying customers not only affect your cash flow, they also divert your energies away from growing your business. So it’s important to get this under control and do everything you can to reduce the possibility of no being paid for the work you do. Here are a few steps to help you [...]

10 reasons why most presentations fail

Giving presentations is an almost essential part of running a business – but unfortunately many presentations fail to hit the mark. Some are actually so bad they put prospects off! So how do you avoid the presentation pitfalls and stand out from the crowd? Here are my 10 reasons why presentations [...]

How to develop a social media strategy – part four

If you’re going to get the most out of social media then you need a clear strategy. Social Media is a great tool – and potentially a great time swallower too! So it’s a good idea to have a strategy for your business social media campaign – before you start. Over the last three months we [...]

Business Book Chain – The 80/20 Principle

The 80/20 Principle: The Secret of Achieving More with Less I’d like to share with you a favourite on my business/personal bookshelf – “The 80/20 Principle” by Richard Koch. A 2007 update of a 1997 publication (Nicholas Brealy Publishing, ISBN 978-1-85788-399-2, this “business classic” [...]
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