branding

How to use your brand to build your reputation

*a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually Marketed. Well, quite a wordy but nonetheless relatively complete definition of a “brand”. A company’s brands, and the [...]

The Value of Brand

There will be people in this issue who are far better qualified than me to tell you how and why you should be building your company brand. What I thought I would throw in to the ring is how we, at Independent Women, use our brand, what we think brand really means for us and why it has to be [...]

Speak up for yourself

Recently on a visit to my parents I answered the telephone – as you do – and my aunt at the other end started chatting . When I told her it was me she said “oh you sound so like your Mum”. Now leaving aside that she had every right to expect that a woman answering Mum’s phone would be Mum [...]

Branding, Obama, Osama, Oprah, William & Kate

The fact that you’re reading this now means my headline, or my brand, has caught your attention!  Branding is about recognition, loyalty and influence. I love to influence influencers like you! J  Branding allows influence without too much effort, allows sales without too much effort, people [...]

How to grow your brand with Social Media

Social media has emerged as the new buzz word in growing your brand or business online.  In fact, social media marketing services are now the fastest growing marketing channels in the world.  So what’s all the fuss about? In Europe 58.4% of people are online daily, in the US that rises to 77.4% [...]

Ethical Accreditation Schemes; good for your brand?

If you claim to be an ethical brand – be prepared to be shot down! Far too many brands today claim some sort of ethical positioning. What’s not always clear is what this actually means. When we say “ethical” is there a clear definition to which we can all agree? The answer is “no”. [...]
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