branding

Why increased profits come faster when you slow down

Gandhi famously said, “There’s more to life than increasing its speed.” This applies to business as much as it applies to life. For example, The Economist Intelligence Unit found that companies who slowed down averaged 40% more sales and 52% more profits than companies who had made getting [...]

6 marketing lessons you can learn from Santa Claus

One of the most effective ways of learning is to mimic the best. When it comes to encouraging us to buy – Santa Claus must be up there among the very best! The UK spends on average £568 per person at Christmas (source: http://www.tnsxmas.com/uk) – that’s pretty hefty spending that [...]

Join the3rdimagazine and help set the agenda for women in business

The3rdi magazine is a member owned co-operative business that you can own FOR LESS THAN £1 PER WEEK* Join us to: * Change the Way the World Does Business * Set the agenda for women in business * Promote ethical business practices * Have YOUR say about the world of work * Share the profits Did you [...]

Michelle Rodger

What is a brand? It’s a living, growing identity, a set of values that represents us, our business and our employees. The benefits are tangible; a strong, memorable, compelling brand encourages client loyalty, it reminds them why they use our company. Branded customers are more likely to promote [...]

May Editorial – When brand meets celebrity

There are many, many good reasons for building a personal brand in business – people buy from people after all. The more you are known the more likely people are to do business with you; or else why would we all spend so much time networking in both real and virtual worlds? But brand has to [...]

Jo Cameron

Jo founded her High Performance Academy because she is passionate about helping people and organisations achieve. She is a former candidate on the hit TV show The Apprentice, Winner of The Weakest Link and is a regular media commentator. She is a motivational speaker held in the highest regard and [...]
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