How Serious is the Government About Women’s Enterprise?
May 6, 2012 – 8:37 pm | One Comment

So what has happened to the great aspiration of the government to have women setting up businesses at the same rate as men? The recent report released in the run up to the Mayoral elections by the Fawcett Society looked at equality between women and men in London and found women experience a full-time pay [...]

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To achieve sustainable change gender inequality needs to be addressed. We are taking steps to change expectations about what it is to be a woman.

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women’s enterprise

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. The true entrepreneur is a doer, not a dreamer.” Nolan Bushnell

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Articles in renideo style

Women’s Enterprise
May 6, 2012 – 7:47 pm | No Comment
Women’s Enterprise

At an inspiring sales seminar I was once asked if I thought sales techniques were taught or if we were born with them? I assumed that the most persuasive selling skills were learned over time so I was surprised to learn that we are all born with them – life just knocks them out of [...]

Clothes that cost the earth
March 5, 2012 – 8:01 am | No Comment
Clothes that cost the earth

I don’t like the word “sustainability”. It sounds patronising, “Yeah, she’s started a new exercise regime but is it sustainable?” It also has connotations of guilt. For example sustainable tourism makes us feel guilt ridden as we explore a planet that has become more accessible through air travel for every air mile that we rack [...]

Is your company’s ethos reflected by your staff?
February 5, 2012 – 10:41 am | No Comment
Is your company’s ethos reflected by your staff?

My husband and I recently had a meeting with a member of staff from an established bank. We sat in a private office as we discussed the different savings plans we might consider opposite a financial advisor who wore a short-sleeved, frilly blouse displaying plenty of cleavage. While my husband was very pleased that our [...]

Female Sources of Inspiration
January 7, 2012 – 2:27 pm | No Comment
Female Sources of Inspiration

Meeting Mother Teresa was a moment that stands out in my life and not only because she was an iconic figure. I worked with HIV positive patients in Romania in the early 90’s. My husband worked as the charity administrator and often gave extra help to an orphanage that was run by the Sisters of [...]

Must reads by Karen Finlayson
December 5, 2011 – 10:11 am | No Comment
Must reads by Karen Finlayson

FIVE BUSINESS BOOKS THAT HAVE AN IMMEDIATE POSITIVE EFFECT I have a confession to make… I had been running a business for 3 years before I read a business book. In retrospect it seems crazy but I was so intent on building my business by running around like a proverbial headless chick that I didn’t [...]

That wasn’t quite what I was expecting …
November 16, 2011 – 4:43 pm | One Comment
That wasn’t quite what I was expecting …

We sit up and take note of something or someone who surprises us by doing or saying something that we weren’t expecting.  Michelle Mone was a perfect example of saying something the audience wasn’t expecting when she got up to speak to a group of business people in Edinburgh last month.  She began her talk [...]

Three Steps to True Beauty Forever – 100% guaranteed
October 2, 2011 – 10:56 pm | No Comment
Three Steps to True Beauty Forever – 100% guaranteed

I know you’re in a hurry. You’re intrigued by the title and want to check out whether such a bizarre claim can be true. Can I really guarantee true beauty in three easy steps? Yep – read on…. Know that the power to do anything lies within you. Too many of us believe that if [...]

Kinship Ties
September 4, 2011 – 8:20 am | One Comment
Kinship Ties

A family business appeals to those of us who are not part of such an enterprise. We consider the fact that a family wish to be with each other during the working week, as well as at social gatherings, a sign of a cohesive and loving unit – who better to do business with? Whether [...]

Youth Enterprise
August 1, 2011 – 9:51 am | One Comment
Youth Enterprise

When we’re young we tend to take the attributes of youth for granted. It’s only when we realise that they’re not there anymore that we truly value what we had. Any envious middle-aged person can relate to George Bernard Shaw who commented that “youth is wasted on the young” and this applies to the clothes [...]

Confidence – the best accessory for swimwear
July 1, 2011 – 9:30 am | 2 Comments
Confidence – the best accessory for swimwear

THE BIKINI ARTICLE I know, I know – the 3rdi is a serious magazine, covering serious business topics and has no room for such frivolities as swimwear. But I’m hoping that the editor will allow for some early holiday season madness and allow me this one concession. Why? Because with this month’s focus in 3rdi [...]

LEADER – HOSEN (who wears the pants in business?)
June 5, 2011 – 5:20 pm | 2 Comments
LEADER – HOSEN  (who wears the pants in business?)

Why should we consider the clothes that we wear as leaders when some of the greatest leaders of the 20th century clearly didn’t? Would Ghandi or Mother Theresa have achieved as much if they’d worn different clothes? Yes, probably. Their clothes appeared to be of no apparent consequence. Yet these leaders of social change were [...]

Personal Branding – Individual obliteration or recognition
May 2, 2011 – 3:00 pm | 2 Comments
Personal Branding – Individual obliteration or recognition

If cattle are branded by farmers, or corporate groups seek to identify their brand values, surely branding is an impersonal activity that obliterates the individual, and “personal branding” is a contradiction in terms? Personal branding suggests that we take the subjective, the unique traits of an individual, and create an objective brand.  And to a [...]