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Many of my clients ask me if they can offer competition prizes to magazines as a way of getting more PR. So is this possible and is it a good idea?
Yes it is possible, but it is not as easy it may seem.
Most media outlets …

Here are three quick and easy tricks to help you build your profile online and attract new followers and visitors to your site.
Join the crowd
If you want to meet and interact with people – then go where other people go.
For example:

If you’re in LinkedIn join …

You’ve worked hard to get PR coverage for your business – so now that you’ve got it, is that it?
No. The coverage itself is just part of the marketing plan. There is more you can do to maximise the benefit.
Here are six ways to leverage …

Facebook has begun deleting fake page “likes”.
After admitting that around 8.7% of its users are not “real” Facebook decided to take action.
Is this important? In the grand scheme of life, no probably not, but when it comes to your advertising spend, then yes it can …

How many followers do you have on Twitter?
Most social media professionals would say that is the wrong question to ask – and in many ways I agree with them. Who cares if you 10,000 followers if not a single one is reading your updates, engaging …

Facebook recently rolled out Timeline for Facebook Pages. Pages are most often used by brands, businesses and celebrities to engage with consumers. The chances are that as an entrepreneur you have set yourself up a Facebook Page at some point.
The new Timeline prevents brands (and …