I was having a coffee and chat with David and the team at O Street a couple of weeks ago. The creative studio is located on Bank Street, Glasgow. I’m going to be using the space for a KILTR research event in early May and during the planning we got chatting about social media. Its [...]

Business are increasingly learning to exploit the potential of social media such as Facebook, LinkedIn and Twitter for marketing and growth. Information continues to shift from traditional media to the web. Print media continues to suffer as advertisers slant their budgets towards online campaigns, including through social media. Use of the new media in the [...]

Karen posed a great question with this month’s theme. She wondered if we, as women, are talking to ourselves when it comes to professional equality. Do we need to start engaging men and start doing instead of talking? Thinking about it, how can we overcome the inequality issues, for example, the number of women in [...]

Since setting up Cameron Consulting my focus has been on helping others to reach their potential. Most recently this has meant teaching people how to make the most of Social Media. As part of this process I have developed a series of hints and tips of how best to use LinkedIn for business. I hope [...]

If you’re going to get the most out of social media then you need a clear strategy. Social Media is a great tool – and potentially a great time swallower too! So it’s a good idea to have a strategy for your business social media campaign – before you start. Over the last three months [...]

….. Not a lot if you have to ask for it! This month I’m doing something a little different and posting an article I wrote a few weeks ago that went out over my own blog and through Social Media Today. It has been picking up good coverage so I thought I would share it [...]

This month’s theme is inspirational women.  It got me thinking about inspirational women in social media.  I say it got me thinking because right off the top of my head I was struggling with names.  Do you follow any inspirational women in social media? Personally I’ve always found that social media has been a bit [...]

If you’re going to get the most out of social media then you need a clear strategy. Don’t start using social media until you have a clear strategy – or you could be wasting your time! There are eight steps to creating a social media strategy and over the last two months we have looked [...]

Find me a Business Book I Actually Want to Read I had a chuckle at this month’s theme ‘find me a business book I actually want to read’. I’ve always been a bit sceptical about business books but have to say I do often pick up a book when I’m in the airport… I have [...]

At the end of October I had the privilege to ‘pitch’ my business idea to the lovely ladies at Fair Comment. I have to say it was a great experience! Not only did I learn a few things about myself (I did not expect that) but I also found that my business idea has more [...]

If you’re using social media to promote your business but you don’t have a clear strategy – then you could be wasting your time. Social media is simple to use; it’s easy to post a quick update, link to your site or newsletter and think you’ve done the job! And although it’s good start – [...]

Social Media Advice I Wish I Had From the Start The decision to undertake a PhD in social media was an easy one for me. At that time I wasn’t so interested in the actual social media part but the consumer voice that was amplified through social media. We are going back a bit in [...]

While this month’s theme is family business I’m going to slightly take a step back and look at small businesses.  My inspiration for this month’s article came from an article in the Scotsman titled: ‘social media ‘a waste of time’ for many Scottish businesses’. My initial thoughts were WOW.  Then, a waste of time?!  And, [...]

Young enterprise is a topic close to my own heart, so I’m really excited about not only sharing my own experiences but reading the other contributions to this month’s issue. In any enterprise, not just young enterprise, social media is the gateway to the world. You can reach customers, investors, mentors, co-op partners, all the [...]

Social media has received welcome praise from the world of social enterprises. Just like any other brand or business social enterprises need to inform consumers about their ventures. The thing I like about social enterprises is that they have a story, a voice, and a meaning. They are able to create meaningful and valuable social [...]

If your competitors aren’t yet engaging with video media, then that simply signifies that you have room to take the edge, and do something that puts you in the progressive spotlight. As digital media and mediums advance, it is really one of those ‘when rather than if’ scenarios. However, that still leaves you with open [...]

Growing up everyone seemed to know what they wanted to be. Then there was me. All I wanted was to be a leader. Now when you are at school, trying to tell someone you want to be a leader does not go down too well – or at least where I come from. They then [...]

Social media has emerged as the new buzz word in growing your brand or business online.  In fact, social media marketing services are now the fastest growing marketing channels in the world.  So what’s all the fuss about? In Europe 58.4% of people are online daily, in the US that rises to 77.4% (Internet World [...]

What has social media done for you?  Think personally and professionally.  Well we have the ability to be in constant communication with friends and relatives, easier global networking opportunities, a platform to share our voice, to reach and influence a target audience and the ability to obtain real product evaluations.  But it’s a little more [...]

For the past few months I have been thinking about the way in which technology has impacted and intruded upon our daily lives. Dramatic, I know but please read on. When mobile phones became mainstream my mum always questioned why I would want to be in constant contact with everyone. However when I ran past [...]