Ethiconomics is a system of practices and values for ethical business in the global economy. Current business practice has lead to virtual economic meltdown fueled by corporate irresponsibility, non-accountability and a lack of moral values. Ethiconomics is your complete guide to an improved, sustainable life and business leading to rewarding business relationships and personal fulfillment.

(eth′ik’ə näm′iks) noun:

– a system of practices and personal values for ethical business in the global economy.

“A guide to an improved, rewarding life leading to sustainable business relationships and personal fulfilment.”

There are four cornerstones to ethiconomics; personal values, authenticity, change and action. The premise is straightforward; we have to deliver the changes that we wish to see and only by turning authentic, ethical values into action we will deliver sustainable change.


“I think this is a splendid piece of work and deserves high praise not just because of the way it is written but also because it tackles an old subject in a fresh way. All too often the moral case goes by the board but it may well be that you have started a new way of approaching the dry subject of economics.”
Lord Ashley of Stoke
“What is so brilliant about Phil Birch’s pot pourri of business wisdom is the work he has done in collating so much knowledge in such an easily digestible format. It saves you buying at least 20 other books. If you did nothing else than read one letter per week, in half a year, your world and business will be transformed. “
Tom Evans, author of Flavours of Thought
This book is both a perfect coffee table piece and fantastic learning compendium.
The layout, separating the contents in an accessible A-Z format, from abundance to zeal, makes the subjects easy to read and make it possible to pick up and lay down the book to suit the time available, however busy your day. I read my copy on the train! Each entry is clearly written and provides a valuable insight into the principles of doing business and living your life ethically.
I have no hesitation in recommending this book to anyone interested in any aspect of business.
Karen Birch, Ethical Entrepreneur


ONLY £1.59

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