Brazilian President Dilma Rousseff is setting the standard! She has taken on Adidas and they have backed down. Apparently ‘sex appeal’ is against the country’s official marketing policies! It seems that Adidas were marketing t-shirts, one of which reads: “Looking to score?” next to a scantily-dressed woman; another printed a heart shaped like a bikini-clad bottom with the phrase “I love Brazil”.
You can read the full article on BBC News here.