DiKenyonGreat word ‘creativity’ and one that can be interpreted in lots of different ways. My experience of creativity has come in various guises over the years, working in PR and Marketing Communications, whether in meetings, planning a PR or advertising campaign, copywriting, interesting angles for press releases, product ideas, exhibitions and so on.

That still happens, of course, but this year I promised myself I would apply ‘creativity’ to my everyday life to rid myself of the ever decreasing circles syndrome and get more out of life in general.

I work from home so have to be disciplined to get the most out of the day and be as productive as I can, so I have been overhauling the way I work; trying to stay focused on the project in hand and not get too distracted by another one coming in. Easier said than done, I know, but I have already started to get myself more organised, get the job in hand done and move onto the next task. That way I don’t feel like the proverbial spinning top and actually feel good when I have achieved a result.

I have also started to apply this to other aspects of my life, money for starters, and how to be more creative with funds or investments and I have been surprised where I’ve had some pretty good successes. As well as learning along the way!

To allow myself a little more ‘me time’ I’ve also had to become creative with my use of time, by tracking how long a particular project takes, seeing where I could trim or fine tune that time and, hey presto, have time to ‘stop and smell the roses’.

So, my experience of creativity is happening right now. I am learning to be more ‘creative’ as I go along and fingers crossed, the progress continues so that I can enjoy the fruits of my labours more.

I’ll keep you posted!

Dianne Kenyon has had a career that spans national newspapers, running in-house communications and PR departments. This has undoubtedly played a major role in the successful launch of Dianne Kenyon Communications which covers a wide range of disciplines and industry sectors, including FMCG, Kitchen appliances, Celebrity Chefs, Celebrity Hairdressers, Retail, Media, Lifestyle, IT and Technology.

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