Women in Digital Naomi Morton

Name: Naomi Morton
Position: Innovation
Organisation: Glue Isobar
Twitter Handle: @NaomiBM 

Your career journey:
I started out as a developer whilst I was still at university, wandered blindly into project and account management before realising this really wasn’t me at all. I ended up writing to agencies about the kind of thing I wanted to do as it’s not the kind of role people tend to advertise!

Do you think that being female has impacted upon your career progression?
I think if I had paid any attention it may have done. To be honest, my main problem has been age rather than gender. People don’t expect someone young to know what they’re talking about, so if they were also surprised or had any preconceptions because I’m also female I didn’t notice.

In general, do you think there is a male bias in the digital media industry?
Traditionally I think there has been a male bias, and some people are still set in that way, but in general I don’t think it happens any more. Or maybe I’ve just been lucky. If I were to come across it now I know I could move on and not think anything of it, and I’d give that advice to anyone who came across it. There are so many places out there it’s not worth the effort trying to change someone or an organisation in that mind-set.

Do you do anything to attract more female talent to your organisation?
I don’t think I necessarily focus on getting women into the organisation – anything that does go out from me is all about the topic. I think if you’re passionate about that, female or male, then that’s what counts.

From your time working in the industry have you seen any changes in the numbers of women working in the industry or the perception of women who work in digital media?
I’m not sure whether it’s been the time, or the places I’ve been, but I’ve definitely seen perceptions change. Some places where being a girl that liked computers and digital ‘things’ was one of the first things people would ask about, to places where it wasn’t even a point of conversation.

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