Creating Leadership with Social Media

The advent and adoption of social media has remixed the way we do business, the creation of business leaders and influencers. Social media has been dubbed as a ‘disruptive technology’ but it’s not the technology as much as the way such individuals chose to use the technology that’s disruptive to ‘the usual’.

While social media allows everyone to have a global voice the reach and amplification of this new found voice is not guaranteed. Those innovative and ground breaking individuals have become today’s global leaders and influencers. We also have some up and coming rising stars that are shining through because of social media. Sometimes out of nowhere a new influencer emerges, risen by their use of social media. However, for most, social media allows us to use new tools to develop our leadership at a more micro level – but that’s ok.

Not everyone will find international success with social media, for instance …. But what social media may provide is the tools to become a better leader at a more local, micro level. An article in The Wall Street Journal explored better leadership through social media. I have to say that I agree with most of the article.

The issue is that we are time sensitive and we are a little apprehensive about putting ourselves ‘out there’. However the positive outweigh the negatives and social media may be able to help you become a better leader. You may not set the world alight with your social media prowess but what if it could actually help your work?! Interested?

Small. Simple. Steps.
Get out of the, I have to learn another platform and take on more responsibility mindset to one where social media is your personal leadership toolbox. Great advice from the WSJ! How do you achieve this? Well the article advises to create a leadership dashboard, stay focused, change channels, join a CEO network, build a golf course and amplify your voice.

Essentially you use social tools to pull the content/information you need to keep abreast of what’s happening in your industry, to plan your workload and aims, to network, to take 5 minutes to play and relax and to share your thoughts/knowledge to likeminded people.

It is the choice of platforms and tools that will help you make the most of this new leadership technology. For instance, in my own work I use tools for researchers including Mendeley where I can organise my journals online – amazing! I don’t know how I lived without it before… Well I do and it wasn’t pretty!

The technology and trends are evolving at a rapid pace and I think this can also put a lot of people off but it is nothing to worry about. Use the tools that can help you the most, ones you are comfortable using and that you feel you are gaining benefit from. It can take a while to feel that you are getting a return from time invested in social media but if you feel you need to change things up then do it. I’ve been tinkering with a few things recently to gain better insight into how my own social tactics should look – this will be a future blog but why not change things up a little too.
It is also worthwhile following a good blog to keep abreast of what’s going on in the world of social. Remember you can pull the content once you have found the blog you like – you don’t need to go searching all the time to get content. Time savers!

I also feel that the most important things to do is to decide what you want to get from social media and think about why. Remember be realistic – not everyone will become tomorrow’s leader but social media may help you on a personal level.

I don’t normally do this but if you want to ‘talk social’ then I am always available on and we can sort out a time to talk and help you get more out of social media – personally, professionally or in business.

1 Comment on Creating Leadership with Social Media

  1. karen birch // June 5, 2012 at 9:15 pm // Reply

    I think that we are getting a little less reticent about putting ourselves out there and while I am comfortable with dashing off short twitter rants I will confess to spending a long time editing my comments to Linked In groups where my peers might hang out! I guess that this comes down to your point about amplifying your voice. Social media is a brilliant way to do this – just make sure that the bits of you that get amplified are the ones you’re happy to shout about. Can I also add to the brilliant concept of creating a leadership dashboard the equally brilliant idea of having your own virtual board of directors – as explained elsewhere in the magazine this month (

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