Being a Star

I recently returned from America where I had a great photoshoot in LA and in Hollywood. I stood on my teen idol’s star, that of Elvis Presley, on the Hollywood Walk of Fame. What struck me about every named star on that long walk to fame, was that most of them had very humble beginnings. Their real gift was a great passion for what they could do, and a great deal of self-belief that got them through the tough times. I remembered reading that the manager of The Grand Ole Oprey had said to Elvis in 1954 “Son, you ought to go back to driving a truck!” We all know he didn’t! A star was born!

A FEW THOUGHTS

* How’s your self-belief?
* Are you living your passion?

BEING A BUSINESS STAR
Just as Elvis remains one of the world’s biggest selling artists and stars, Bill Gates is one of the world’s biggest business stars. Like Elvis, Bill didn’t start out that way. His great gifts were his ability as a business man as well as knowing the technical side of things. He had an amazing way of putting together well-honed synergistic teams, mixing business experts with engineers. He exploited the fact that few of his competitors had businesses that ran as well as his.

A FEW THOUGHTS

* How well do you run your business?
* Who do you employ?
* Is there the right mix of skills to give your company the leading edge?

THINKING BIGGER AND PLAYING THE LONG GAME
Elvis may not have had a global vision, but his manager, Colonel Tom Parker, certainly did! Bill Gates is known to have had a long-term global vision and a plan that ensured his business went around the world. His was a mobile company, even when it was only in its fledgling years.

A FEW THOUGHTS

* Are you in for the long-term gain, or do you think short-term?
* Extend your timelines. This will make an enormous difference to your capacity to play that bigger game, impacting your choices and your decision-making.
* Get a long-term vision – and make it BIG!

A ONE HIT WONDER
Elvis, like Bill, was never a one-hit wonder. He had a broad appeal and shifted his game to appeal to different times. Gates once famously said that most of his competitors were one-product wonders. Certainly them seemed to be a lot lazier than Gates’ organization. Unlike them Gates improved the engineering, expanded and updated his products, creating new markets and reselling to existing markets.

A FEW THOUGHTS

* Are you thinking about your products and services in a broad enough way?
* Is your business efficient?
* Does it have the right systems in place? The right tools?
* Do you continuously improve your products and services?
* Do you create new markets?
* Do you stay current and update things?
* Do you target your products and services to the upcoming generations?
* Do you resell to existing markets sufficiently?

TENACITY
In the 1980s Lord Alan Sugar ran Amstrad and recalled that the Microsoft salesman selling the MS-DOS operating system wouldn’t accept a ‘no’ as an answer and came back again and again until he got a ‘Yes’.

A FEW THOUGHTS

* Do you give up at the first ‘no’ and take it as a personal rejection?
* Sometimes it takes a lot of ‘No’s’ to get to that ‘Yes’!
* Stick with it, be tenacious! Revisit regularly all those who have said ‘no’.
* Believe passionately in what you are inviting them to buy into.

BEING CONSERVATIVE
I appreciate that none of you reading this is a billionaire. Neither am I! Something we can all learn from Bill Gates is that he keeps a lot of cash on reserve in his business and is conservative in his approach.

A FEW THOUGHTS

* Do you keep cash on reserve in your business account to ensure your security?
* Do you get the balance right between risk-taking and conservatism?

AN APPLE A DAY
Talking about Apple to Bill Gates may seem a little like swearing! But you know what, I’m an Apple gal and have fallen completely in love with my iMac, MacBook, iPhone, and iPod! So I have a lot of time for the wonderful Steve Jobs. Here’s Steve’s recipe for success – he has lots to teach us too:

1. Do what you love to do.
2. Be different, think different – ‘Better be a pirate than to join the navy.’
3. Do your best and be hungry for success. Hire people with a passion for excellence.
4. Do a SWOT analysis on you and your company.
5. SWOT = Strengths, Weaknesses, Opportunities, Challenges. Be entrepreneurial and keep on the lookout for the enxt big thing. Follow your heart and intuition.
6. Start small, think big. Steve says: ‘I want to put a ding in the universe.’
7. Strive to become a market leader – be the first.
8. Focus on the outcome and be a yardstick of quality.
9. Ask for feedback from people with diverse backgrounds.
10. Innovate & delegate! This distinguishes leaders from followers. Create a product-oriented culture.
11. Learn from failure and keep improving.
12. Keep learning!

A FEW THOUGHTS

* Everything and everyone is your teacher.
* As you develop and grow your business, it’s great to stand on the shoulders of giants and accelerate your success.
* Are you doing what you love and loving what you do?
* Are you putting your own particular ‘ding’ in the universe!

Well that’s all for another month.
Feel free to follow me on Twitter and FaceBook. You’re in my tribe now!
Until next time, may you continue to step into your own star quality as you live your purpose, do your heart-work, and give your gifts to the world.

Keep shining like the star you are!

With love
Kath Temple
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