Editorial – June

When I think of networking I think of the plethora of networking events and in this respect I am neither a natural or enthusiastic networker. I say this knowing that to most of the hundreds of people I meet each month this will come as a big surprise and may even be heretical for someone in my position, particularly this month, when networking is the theme of the magazine.

I attend many networking events, as delegate or speaker, and have no difficulty approaching people and chatting away. This doesn’t mean that I enjoy the whole networking thing. I don’t. But I do love meeting people. I am genuinely interested in people, how they think, what makes them tick, their hopes and aspirations. This is one of the reasons I love working with the3rdi magazine. There are so many interesting women and businesses out there, all with their own fascinating stories. However, you rarely meet people for long enough at most networking events to gain these sort of insights. I make an exception here for Athena. I am a fan. Here there are small groups within the larger grouping and there is a real opportunity to establish long-term business relationships.

However, most networking events are like mornings in the zoo; lots of voices clamouring for attention, all needing to get heard in order to get their reward. In the zoo this is breakfast. For the networker this is the exchange of business cards.

The swapping of contact details, rather than listening to the other person, is the driving factor. Most events will exhort you to bring £10 for coffee and lots of business cards when attending an event. They are more speed dating than long-term relationship. That’s not to say that it is not possible to make a great new contact at a networking event but surely there is a better way to meet your prince than kissing hundreds of frogs?

And that brings me to social networking. What I am going to say is counter-intuitive. I know that as only 6 months ago I was a complete skeptic, no more than that, I was a denier. One of my first blog posts was called Twitter Ye Not, and I detailed my objections to social media in general and twitter in particular. As you can read, I was unconvinced but you will see from the postscript added a couple of months ago, I am now persuaded of the value of social networking for business.

And actually it is more than that. Twitter suits me!

When I first considered the benefit of hearing what anyone had to say in just 140 characters I thought it unlikely that they could say anything of interest in that few words. I reckoned without human ingenuity…..and most communication is managed without annoying teenage textspeak abbreviations. You do have to pick the accounts you follow carefully. The amount of banality and vacuous nonsense out there is truly mind blowing – there are only so many times I can read “today is the first day of the rest of your life” and other such ludicrous platitudes before I want to throw myself out of the window, taking the tweeter with me!

But the big positive for me is that by following short posts on twitter over a period of a couple of days you can get a far better insight into the person than you can in the business card frenzy that is the networking breakfast. You can choose, from the comfort of your own seat, whether to engage with that person or not, as opposed to being wedged into a corner of a second-rate hotel room by a used car salesman or aromatherapist. And most posts come with a link so that you can instantly find out more about the issue, business or person. At an event you have to wait until you get back home and visit the website described on the business card to find out that the international grain merchant you spent the whole event talking to actually runs a bird seed shop in Peckham.

So, I’m a convert, to twitter at least.

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