Making a name in PR

Jaime Markey

Jaime Markey

When I left the corporate world I was 29 and started my own specialist marketing and P.R. agency for biotechnology companies.

So when a PR piece dropped into my inbox about a young woman being amongst the 29 best P.R.specialists under the age of 29, I naturally wanted to find out more.

JAMpr was established in 2006 by dynamic, female entrepreneur, Jaime Markey, who had a clear vision of producing excellent, measurable results, delivered in a no nonsense, ethical and fun manner, by putting clients‘ needs first. Client happiness was the lynchpin of everything the agency stands for.

As Jaime puts it, “Not being ‘yes‘ men to appease the fee payers, but client happiness through intricate attention to detail, genuinely going further to understand the client’s business needs and by being ruthlessly focused on achieving the right results through creative flair.”

With an enviable client list of well-known names, an incredible client retention rate and turnover increasing by 79% year on year, JAMpr has made an immediate and significant impact on the PR scene in Manchester, where the company is based, and beyond.

This common sense approach was formed by Jaime after becoming disillusioned with the attitude of many larger agencies, where clients‘ needs often played second fiddle to the agencies‘ business and the endless pursuit of the next big client win.

By the age of 25 Jaime had made the decision to gamble everything and quit her role at a large successful agency to go it alone. Jaime embarked on her own venture launching JAMpr in October 2006, fulfilling a life-long ambition.

With the modest sum of £2,500 of her own savings, Jaime set about establishing an agency with a way of working she could feel genuinely happy to be the figurehead of.

Determined, hardworking and driven, Jaime has grown JAMpr into a successful and results orientated agency, with an enviable client list including Carl Kammerling International, Velcro Ltd, Kensington Financial Management Consultants and The Celtic Herbal Company on the books.

Add to this an enviable client retention rate and turnover increased by 79% year on year, Jaime’s drive and vivaciousness has ensured that JAMpr has made an immediate and significant impact on the PR scene both regionally and nationally.

So, what is Jamie’s approach to acheiving success?
“I established JAMpr with a clear vision; to produce excellent, measurable results, delivered in a no-nonsense, ethical and fun manner and to achieve these results through creative flair.”

So, what is Jamie’s approach to maintaining this success and growing the business?
“When I started JAMpr I set myself stringent income and gross profit targets and I strive to meet them without ever compromising on the quality of client work being delivered.”

Noticing an increasing demand from clients for creative design work to supplement PR campaigns, Jaime invited her partner, Dave Gee to join the ranks as Creative Director, forming JAMcre8tive. The creative division of the expanding JAM brand has rapidly established itself as a key component in Jaime’s client offering and has enabled Jaime to further stretch her skills by managing an area out of her natural skills and comfort zone.

Jaime has also worked hard to drive awareness of the business and build the JAM brand. This has been achieved through a combination of good PR coverage; Jaime regularly comments on industry issues in national and regional marketing press, plus account win stories and more recently winning awards.

Jaime and the JAMpr team are ending the year on a double high after receiving two industry accolades. Jaime was recognised as one of the brightest stars in public relations under 29, in PR Week’s annual ‘29 under 29‘ awards, then went on to scoop the silver award for Outstanding Small Consultancy at this year’s CIPR PRide Awards.

JAMpr was also selected as a finalist for Best Campaign £10k and Under for it’s VELCRO brand Celebrity Art Challenge, and Jaime was a finalist in the Young Communicator of the Year category at the Pride Awards.

Jaime was commended in the 29 under 29 awards for her clear vision of producing excellent, measurable results delivered in a no-nonsense, ethical and fun manner. Judged by an objective panel of industry experts, and with fierce competition from over 100 candidates, Jaime was hand-picked as one of 29 young PR professionals identified for having already made a major impression on the industry.

Flying the flag for the North West, Jaime was also the only PR selected from the region, with the majority of the chosen 29 haling from London and a handful from Yorkshire or Scotland.

Commenting on the accolades, Jaime said:
“We are absolutely delighted to have received these prestigious awards – in fact, we are over the moon! We came from humble beginnings three years ago, and have grown steadily and organically, so to receive recognition from the CIPR and from PR Week for our continued efforts makes all the hard work very worthwhile.”

“This year has been our most successful yet and we are very much looking forward to 2010 and beyond, where we hope to pick up a few more gongs along the way.”

Dave Sanders, Chair of CIPR North West said:
“A CIPR PRide Award is a hallmark of professionalism and success – it identifies, recognises and rewards the outstanding achievements of those working in the PR industry outside of London. To win a CIPR PRide Award is a tremendous achievement and I congratulate all of this year’s winners.”

Influential marketing magazine, The DRUM, also voted JAM as one of the top 20 start-up companies in England, based on its successes, client base, pedigree of previous careers and general tenacity.

We wish Jamie every success as JAMpr continues to grow and we extend our hearty congratulations to Jaime personally on her recent engagement!

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